PRINGLES | SUPER BOWL LIII

2019 Cannes Shortlist, Media | 2019 Cannes Shortlist, Brand Experience

Anyone can stack Pringles.
Anyone except Alexa.

Our “Sad Device” took over Pringles’ social media and live-tweeted depressing commentary during the game.

We even created an Amazon skill so that after the game, fans could turn their own Alexas and Google Homes into “Sad Devices.”

Jimmy laughed.

And Conan made a :60s cut

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WHEN YOU NEED A TACO, YOU NEED A TACO