PRINGLES | SUPER BOWL LIII
2019 Cannes Shortlist, Media | 2019 Cannes Shortlist, Brand Experience
Anyone can stack Pringles.
Anyone except Alexa.
Our “Sad Device” took over Pringles’ social media and live-tweeted depressing commentary during the game.
We even created an Amazon skill so that after the game, fans could turn their own Alexas and Google Homes into “Sad Devices.”